Work
Some of this I founded. Some I led. Some I advised. All of it informs how I work with you.
01 / Founded 2011 · Acquired by Hawke Media
Founder — Brand & Marketing Opps Studio
A creative and performance studio built for founder-led brands. Grown from a solo consultancy into a full team, then sold to Hawke Media — one of the most respected growth agencies in the country.
02 / Ballard, Seattle
Owner — Coffee Shop, Gallery & Gathering Space
An art gallery that grew a coffee bar. A neighborhood third place where hospitality, exhibitions and community programming share the same room — brand strategy made physical.
03 / 2018 — present
Host & Creator — Podcast (rebrand in progress)
Long-form conversations with the people who took the odd path: founders, makers, athletes and operators building outside the template.
04 / Outdoor & action sports retail
Marketing Leadership & Early Social Founder
Started as a contributor and ended up building Evo’s social media and content marketing from the ground up. Those early years shaped how I think about community, culture and commerce as one system in outdoor retail.
05 / Outdoor kitchens · Design & build
Brand Partner
Brand identity and go-to-market for a boutique outdoor kitchen affiliate shop and two-sided marketplace. The platform connects builders and customers so they can put together the products they build — focused on custom outdoor kitchens.
06 / Living research project
Collaborator
A project about the places where people, land and story meet. It’s a living research project with more in the works.
07 / Ongoing
Wedding & Photography Business
Born from shooting myself back in the day, then grew into a talent network for wedding and event photo and video in the PNW.
08 / 2017–present · On and off over the years
Branding + Marketing
Through We Are Unicorns, I helped LOGE launch its first surf-inspired motel and campground in Westport, WA — brand identity, logo, visual system, Kickstarter campaign and supporting content, with the campaign funding 50% above goal. That first year LOGE opened three Washington properties (Westport, Leavenworth and Snoqualmie Pass), raised $4.5M in 2018 and $15M in 2020, and grew into an adventure-hospitality brand with properties across Washington, Oregon, California, Colorado and Montana — Bend, Sisters, Mt. Shasta, Breckenridge, Bellingham, Crystal Mountain and Glacier among them. I've come back in on and off over the years as the brand and marketing scaled with each new location.
Engagements
Embedded marketing leadership for teams that need senior thinking without a senior headcount. Roadmap, budget, hiring, and the discipline to say no.
Positioning, narrative and identity for companies whose product is ahead of their story. We find the true thing and make it repeatable.
Launches that don't die at the finish line — audience, offer, channel, and the creative to carry it.
Board seats, startup advising and mentorship for founders in outdoor, consumer and community-driven business.
