Molly Hawkins
Molly Hawkins looking out over Puget Sound at golden hour

Brand & Marketing Opps Studio of One

Molly
Hawkins

Strategic Brand Consultant & Fractional CMO

I build brands that people actually feel — strategy, story and go-to-market for outdoor, hospitality and founder-led companies.

Work with me
Molly Hawkins leading a campaign planning session at a whiteboard

Consulting

Brand strategy that ships

Positioning, messaging and go-to-market built to run, not to sit in a deck.

See the work →
Molly Hawkins speaking on stage with a microphone

Fractional CMO

Marketing leadership on demand

Senior operator in the room — team, budget and roadmap, without the full-time hire.

About Molly →
Molly Hawkins with the Ignite Seattle speaker group on stage

Speaking & press

Stages, podcasts, panels

Talks on founder-led brands, community and building in the outdoor industry.

Media & talks →

(01) The short version

I’ve built an agency and sold it, opened a coffee shop, marketed for one of outdoor’s most-loved retailers — and coached founders through all of it.

That mix is the point. I’m not a strategist who has only ever made decks. I have signed the lease, made payroll, run the launch and answered to the P&L. So when we build your brand, it’s built to operate — not just to present.

More about me →
Portrait of Molly Hawkins in a rust knit sweater on a Seattle street

Exit

We Are Unicorns → Hawke Media

In-house

evo — outdoor retail

Owner

Assembly Coffee Co, Ballard

Advisor

REI Path Ahead Ventures · Washington National Parks Fund · The Service Board

(02) How I help

Four ways in

01

Fractional CMO

Embedded marketing leadership for teams that need senior thinking without a senior headcount. Roadmap, budget, hiring, and the discipline to say no.

  • Marketing org design
  • Budget & channel strategy
  • Team coaching
  • Board-ready reporting

02

Brand Strategy

Positioning, narrative and identity for companies whose product is ahead of their story. We find the true thing and make it repeatable.

  • Positioning & messaging
  • Brand architecture
  • Naming & voice
  • Identity direction

03

Go-To-Market

Launches that don't die at the finish line — audience, offer, channel, and the creative to carry it.

  • Launch planning
  • Creative & content systems
  • Influencer & partnerships
  • Retail & DTC

04

Advisory

Board seats, startup advising and mentorship for founders in outdoor, consumer and community-driven business.

  • Board & advisory
  • Founder coaching
  • Fundraise narrative
  • Workshops & offsites
Molly Hawkins hiking down a rock face above the water in the Pacific Northwest

Podcast

Outliers Project

Long-form conversations with the people who took the odd path — founders, makers, athletes and operators building outside the template.

Listen now →

(03) Built & building

The ventures

01

We Are Unicorns

Founder — Brand & Marketing Opps Studio

A creative and performance studio built for founder-led brands. Grown from a solo consultancy into a full team, then sold to Hawke Media — one of the most respected growth agencies in the country.

02

Assembly Coffee Co

Owner — Coffee Shop, Gallery & Gathering Space

An art gallery that grew a coffee bar. A neighborhood third place where hospitality, exhibitions and community programming share the same room — brand strategy made physical.

03

Outliers Project

Host & Creator — Podcast (rebrand in progress)

Long-form conversations with the people who took the odd path: founders, makers, athletes and operators building outside the template.

04

Evo

Marketing Leadership & Early Social Founder

Started as a contributor and ended up building Evo’s social media and content marketing from the ground up. Those early years shaped how I think about community, culture and commerce as one system in outdoor retail.

All projects →

(04) Advisory, boards & mentorship

Where I show up

  • AdvisorWashington National Parks Fund
  • AdvisorThe Service Board
  • Navigate MentorREI Path Ahead Ventures2024
  • MentorFounded Outdoors2022 – 2024
  • Startup AdvisorSheJumps
  • Startup AdvisorShe Moves Mountains
  • Panel ModeratorBridge & Burn — “Bridge Burners” series
  • Prospective SpeakerGrassroots Outdoor Alliance
  • Production SupportGroupY Seattle panel discussion

(05) Press, podcasts & panels

In the wild

Full media list →